First Avenue

First Avenue is a legendary night club located in Minneapolis, MN. After making it's name as the home stage of artists such as Prince or The Replacements, First Avenue has sustained as one of the premier independently owned and operated music venues in the country. 

I was hired by First Avenue to give their brand an updated look throughtout the venue and marketing collateral, and create all visual elements to help promote the nearly 2,500 events hosted there each year.


Alt-weekly Spread Redesign
First Avenue runs a weekly two-page spread in the City Pages, Minneapolis' leading alt-weekly publication. I redesigned this ad to be more attractive, legible, and fitting to the First Avenue Brand. This was updated by me with new content each week. 

Venue Marquee Signs
I redesigned the large-format marquee signs affixed to the star adorned exterior of the First Avenue building. These are a long-standing feature of First Avenue and the facelift has resulted in many bands taking their photo next to the signs, or asking to keep them after their performance.

Social Media Ad Design
As the sole in-house designer at First Avenue, it was my job to keep up with emerging technologies and constantly provide new tools to help the marketing team sell tickets. These are two pieces of interactive social-media content that I conceptualized and designed. 


Event Specific Visuals
First Avenue hosts numerous annual events such as a New Year's Eve party, a Halloween Costume Contest, and a Best New Bands event. I helped brand each event and create accompanying artwork, including posters, print & digital ads, videos, and more, to promote the events and establish First Avenue as a destination on high traffic nights.

Weekly Event Calendar
First Avenue's calendar, updated and printed each week, is a fixture of the Minneapolis music scene. Distributed by our diligent street team, the calendars can be found stacked in the windowsill of your favorite cafe, on the bulletin board of your neighborhood record store, or in the hands of the guy next to you at the bar. I redesigned the calendar to be more pleasing look at, easier to read, and to provided more interesting information with the inclusion of the "just announced" and "featured shows" sections.

Depot Tavern Menu Redesign
The Depot Tavern is First Avenue's bar and restaraunt. I redisigned the extensive Depot menu to fit the classic bus depot theme while reamaining clean and easy to read.

Festival Palomino
In 2016 First Avenue helped put on Festival Palomino, an americana music festival curated by Trampled By Turtles. I led all the design for the festival, creating the poster artwork, a billboard, on-site signage, band passes, promotional videos, and much more.